All stakeholders seek improved Return on Investment (ROI) from a trade show.
ExpoMatch was developed by a group of exhibition organisers with 40 years’ experience
Its benefits apply to exhibitions and Conferences
Several business models are available for organisers
ExpoMatch Drives Product Sales to Increase ROI
All stakeholders seek improved Return on Investment (ROI) from a trade show. Exhibition activity revolves around products. Visitors come to buy products. Exhibitors come to promote branding and image, and ultimately, to sell products. Organisers like to see products changing hands, because it means their show is successful, and profitable. It follows that Products drive the interactions between Organisers, Exhibitors and Visitors. The principle behind ExpoMatch is to sell more products, thus increasing ROI for all stakeholders.
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New Income Streams Improve ROI
ExpoMatch gives the Organiser new sources of income, including the sale of business leads to Exhibitors and Visitors. It generates leads based on mutual and complementary business interests. ExpoMatch generates matches between Visitor and Exhibitor, Visitor-Visitor and Exhibitor-Exhibitor. Organiser ROI increases from the sale of these leads. The extra business generated increases Visitor and Exhibitor Return on Investment. Lead generation can begin before the show, as soon as the stakeholder has registered. It continues throughout the show and after the show.
Exhibitors and Visitors no longer have to spend time sorting through catalogues, floorplans and business cards, because high-quality leads come directly to their smartphone. Exhibitors and Visitors simply decide whether to accept the lead or not. If a meeting between matched parties is impossible on the day of the show, the lead can be followed up later. It follows that a potential client or customer need never be missed – even if they were unable to visit your booth at the show.
Stakeholders use their time at the show more efficiently, because ExpoMatch generates good quality business leads automatically. The app guides the recipient to the appropriate stand. ExpoMatch generates leads based on indicated product interest. Therefore they have a higher success rate than unfocused leads, which may be based on unreliable questionnaires and spurious registration information. Again, ROI increases for all.
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Higher Engagement Increases Organiser ROI
Exhibitor and Visitor satisfaction and engagement increase, because they spend their time at the show more effectively, and lead capture increases, resulting in improved Return on Investment. In turn, this boosts take-up for the next show, improving Organiser ROI. (Re-registration rose from 50% before the ExpoMatch pilot to 90% afterwards). Knowledge of the increased take-up by Visitors and Exhibitors simplifies the planning of transport, catering, accommodation and other ancillary services for the show.
Early registration, with accurate catalogue information, promotes business. There is no point entering false information when registering – it would simply result in fewer, lower quality leads. Exhibitors and Visitors should not fear an avalanche of spam, because ExpoMatch generates high quality leads, and transmits them automatically and securely in real time. The double opt-in system respects Privacy: the individual consents to information-sharing before any details are securely passed on. The recipient selects the leads they wish to accept.
ExpoMatch provides realtime event traffic data for the Organiser, by booth and by product. Consequently, the Organiser can arrange more efficient traffic flow through the exhibition. The more efficient traffic flow has potential benefits for business and exhibition security.
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The Most Accurate ROI Calculation Yet
ExpoMatch provides detailed profiles for the Organiser. The data helps planning for the next show, including marketing, booth location, and the identification of anchor exhibitors. Furthermore, ExpoMatch produces realtime charts of booth activity, by location and by product. Because of their fine detail, these reports enable the most accurate calculation of event ROI yet available.
ExpoMatch relies on existing technology: the app on the user’s personal smartphone, and WiFi. So there is no need for extra hardware installation or gadgets, and no need to generate a barcode for each visitor. The booth number entry or QR code scan is transmitted quickly using narrow band WiFi. ExpoMatch data is sent and received via narrow band WiFi, a strong signal which cannot be used for other purposes, such as internet access.
ExpoMatch can also function as a Social Business Community Platform, linking users through mutual interest, further enhancing the ROI of all stakeholders.
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For an exploration of exhibition ROI see this article by Dr Elling Hamso of the Event ROI Institute, Denmark.
This article from Center for Exhibition Industry Reaearch (CEIR) draws on a study where 68% of exhibitors ranked lead generation as one of their top three leads, while 62% of exhibitors used ROI metrics to assess an exhibition’s value for them.
New Landmark Study on Exhibitor ROI and Performance Metric Practices
For more information about using ExpoMatch for your event Contact the ExpoMatch team.